Text it is the best system that humans have ever devised for recording complex thoughts. Many people think of text as simply a way to record words, but typography adds a voice to the meaning of the words. Typography affects how text appears by controlling not only the shapes and sizes of the letters used (the font), but also the spaces between letters, words, lines, and paragraphs. Unfortunately, many of the challenges of typography on the Web have come about as a result of a need to circumvent the limitations of the medium. The challenge of Web typography is to improve screen text legibility, as well as to guide the viewer’s attention to important content. It’s a difficult balancing act.