Colors create the first impression of your site. Bright, vibrant, jewel-like colors make a radically different statement than earth tones. Even if you choose to use only black and white, your design will make a statement. Beyond their decorative impact, colors can also guide the viewer’s eye around the page, helping to highlight some important areas while downplaying others. There are many methods used to add and control color with CSS. Keep in mind, however, you can specify color using several CSS properties. But, how to choose colors?.